Amazon Launches AI-Powered Lens Live Feature With Ability to Scan Products, Show Real-Time Matches

Sep 3, 2025 - 14:00
Amazon Launches AI-Powered Lens Live Feature With Ability to Scan Products, Show Real-Time Matches
Amazon is expanding the artificial intelligence (AI)-powered Lens feature in its shopping app and introducing a new Lens Live feature. The new capability allows users to point their camera at an object and scan it in real-time using object detection and deep learning models. With this, users can see top-matched product listings within the camera view, without having to upload any images.