Amazon Prime Video Now Shows Twice As Much Ads As Before: Report
Amazon has nearly doubled the ad load on Prime Video, increasing it from about two or three minutes to four to six minutes per hour, according to a new report. While this expands ad space and lowers CPM, it may disrupt the viewing experience. Amazon reportedly informed investors but has yet to publicly acknowledge the change. The increased ad load, however, remains lower than traditional TV and some OTT rivals.
