Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows
New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the trend indicates growing comfort with AI-guided shopping.
