Apple Raises Cost Of Streaming Service In Canada By $2 Per Month

Consumer electronics giant Apple (AAPL) is raising the cost of its streaming service in Canada by $2 per month.

Apple TV+, which is home to popular shows such as “Ted Lasso,” “Severance,” and “Slow Horses” will now cost $14.99 a month in Canada.

However, an annual subscription to Apple TV+ remains at $129 per year, which works out to $10.75 a month.

It's the first time that Apple has raised prices for its streaming service in Canada since 2023.

Other major streaming services, including Netflix (NFLX) and Amazon’s Prime Video (AMZN), have made similar price increases this year.

Technology companies are looking to boost their profits from streaming services as consumers increasingly shift away from traditional television.

Apple TV+ has a reputation for prestige programming, having won the best picture Oscar for the movie “Coda” that it produced.

The service also streams live Major League Soccer (MLS) and professional baseball games.

AAPL stock has declined 8% this year to trade at $224.90 U.S. per share.