Apple TV+ Rebranded to Apple TV as Company Brings F1 the Movie to Streaming Platform

Apple has announced that it is rebranding its video streaming service, Apple TV+, to “simply” Apple TV, dropping the “+” sign. The company revealed the same, without giving any further details, as part of the global streaming debut announcement of Apple Original Film ‘F1 The Movie’, starring Brad Pitt and directed by Joseph Kosinski. However, the Cupertino tech giant did not articulate its reason for the rebranding bid. After this, Apple has three products with the same name. The Apple TV app, Apple TV smart TV device, and Apple TV streaming service.