Apple Vision Pro Production, Marketing Said to be Scaled Back Due to Low Sales
Apple reportedly cut production of its Vision Pro headset due to disappointing sales. The company has reportedly slashed digital ad spending for the headset by over 95 percent in markets including the US and UK. High price tag, bulky design, and lack of visionOS native apps are likely to be the key reasons behind the poor sales performance of the Apple Vision Pro headset. The company is said to be working on a more affordable version of the Vision Pro.
