Arattai Explained: What Is This WhatsApp Rival and Who Developed It - All You Need to Know
Zoho has launched Arattai, a new instant-messaging app targeting India’s vernacular audience. The name means “casual talk” in Tamil. Like WhatsApp, it supports chats, media sharing, audio and video calls, stories, channels, and even business accounts. A web version is also available, making it a full-fledged alternative to the Meta-owned platform.
