BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship
The BCCI has barred cryptocurrency and real money gaming firms from bidding for the Indian cricket team’s lead sponsorship rights. The decision reflects increasing regulatory scrutiny of crypto promotions in India, with SEBI previously targeting misleading celebrity endorsements. The move marks a significant setback for crypto adoption, cutting off one of India’s most visible marketing avenues. Industry watchers say the decision could further limit mainstream acceptance of digital assets in the country.
