Fast Fashion, Delivery Apps Like Blinkit, Swiggy Tap India's Next Billion Consumers
For all its promise of a billion-people market, the discretionary spending boom in the world’s most populous nation has been powered by “India 1,” only about 150 million affluent, English-speaking Indians in a handful of major cities. Now, with India’s economy headed toward becoming the world’s fourth largest, a new race is on to court the next billion: A vast, price-conscious yet aspirational consumer in smaller towns, eager for the conveniences and brands once reserved for the urban elite.
