Google Brings Business Agent AI Shopping Tool to Search Alongside New Checkout, Ad Features
Google has announced new AI tools for online shopping, including an open commerce protocol, a retailer chat agent, and new ad formats in Search. The Universal Commerce Protocol aims to let AI systems, retailers, and payment platforms work together across the shopping process. Google is also launching Business Agent for in Search chats with retailers and adding new data fields in Merchant Centre. A new Direct Offers pilot will show discounts in AI Mode when shoppers are ready to buy.
