Google Defends AI Search Features, Claims They Provide 'More Quality Clicks' as Traffic Declines
Google defended its artificial intelligence (AI) features in Search amid growing concerns about their role in declining website traffic. On Wednesday, the Mountain View-based tech giant said that third-party reports suggesting a drop in search traffic are inaccurate and based on “flawed methodologies.” It defended features such as AI Overviews and the recently added AI Mode by stating that these features ensure websites are receiving “more quality clicks.”
