Google Launches UCP Protocol Designed to Enable Direct Purchases Within Google Search
Google has launched the Universal Commerce Protocol (UCP). This open system will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app. This will allow shoppers to check out from eligible US retailers right as they’re researching on Google. Google built the UCP with companies like Shopify, Etsy, Wayfair, Target, and Walmart. The new framework will allow users in the US to buy products directly from Google listings using Google Pay. Google said that it will soon support PayPal as a payment option.
