Google’s AI-Powered Virtual Try-On Shopping Feature Now Rolling Out to Select Users

Jul 25, 2025 - 12:00
Google’s AI-Powered Virtual Try-On Shopping Feature Now Rolling Out to Select Users
Google is now rolling out its artificial intelligence (AI)-powered virtual try-on shopping feature to users in the US. The feature was first unveiled at the company’s Google I/O event in May. Part of the Mountain View-based tech giant’s Shopping Graph offering, the feature is available with AI Mode in Search, Google Shopping, as well as product listings in Google Images.