LiveRamp Expands Deal with Western Union

LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Western Union’s customers.

“With a breadth of insights based on Deterministic Financial Transaction Information,” reads this morning’s news release, “including senders, receivers, and the locations its customers are using, Western Union Media Network can deliver unique capabilities to advertising partners looking to reach its busy, multicultural audiences.

LiveRamp helps advertisers drive value via the Western Union Media Network, including the ability to:
Run programmatic campaigns on Western Union Media Network’s platforms. Marketers can collaborate with Western Union to leverage its first-party data, connecting with authenticated audiences to deliver better customer experiences and foster new opportunities. Western Union Media Network has tapped LiveRamp’s Authenticated Traffic Solution to enable advertising on its authenticated inventory.

It is also able to measure multicultural omnichannel campaigns with increased accuracy. Western Union’s team can manage programmatic campaigns on its Media Network to drive the best results for marketers.

It can also access Western Union’s audiences anywhere in the ecosystem. Western Union Media Network leverages its rich customer insights to help advertisers drive a winning consumer data strategy and unlock powerful new insights.

RAMP shares docked four cents to $26.61.