Meta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention

Mar 6, 2026 - 10:00
Meta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention
Meta, on Wednesday, changed its policy to allow third-party artificial intelligence (AI) chatbots on WhatsApp in select regions. The updated policy was specified following objections from the European Union (EU), which found the older policy in breach of its competition rules. However, while the social media giant has agreed to open WhatsApp to rival AI platforms, it plans to charge them a fee for each non-template message sent.