Not Even Ice Cream Is Safe from AI: Magnum to Use AI Technology to Create New Products

Sep 24, 2025 - 12:00
Not Even Ice Cream Is Safe from AI: Magnum to Use AI Technology to Create New Products
Artificial intelligence (AI) is now moving into the world of ice cream. The technology, which has already transformed multiple industries and workplaces, will soon be used to design new frozen dessert formulations and optimise products. On Monday, The Magnum Ice Cream Company (TMICC) announced a collaboration with an AI startup to explore these possibilities. The AI system will also help the company manage calories and reduce production costs.