OpenAI Introduces Shopping Research in ChatGPT, to Compete With Google’s AI Shopping Tools
OpenAI has added a new Shopping Research tool to ChatGPT, giving users a visual, interactive way to find products. Available across all major plans, it asks clarifying questions and then curates a list based on user preferences. The feature performs well in detail-heavy categories and offers “nearly unlimited” usage during the holidays, though purchases still need to be completed outside ChatGPT.
