PAR Technology Unchanged on Unveiling PAR Engagement
PAR Technology Corporation (NYSE: PAR) shares did not budge at the open Tuesday. The company, a global leader in enterprise foodservice technology, today announced the launch of PAR® Engagement—a next-generation portfolio of engagement products purpose-built to help enterprise restaurants convert more guests, grow faster, and simplify operations.
PAR® Engagement, says this morning’s news release, “brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform. It’s modular by design—restaurants can start with the individual products they love or build a unified tech stack that multiplies impact and strengthens their system’s performance without compromise. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
"Digital engagement isn't new; most brands have done the basics, but today we're entering a more competitive and more challenging time than ever. PAR® Engagement is our new vision—doubling down on R&D and innovation for what will drive the future of restaurant engagement and digital sales growth," said Joe Yetter, General Manager of PAR Engagement.
“Brands are craving revitalization, and we're rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.”
PAR shares closed Monday at $67.55.
