Sabre Takes off on SalamAir Deal

Sabre Corporation (NASDAQ:SABR) shares were flat Monday. The global travel technology company announced a new agreement with SalamAir, Oman's leading low-cost carrier. This collaboration will utilize Sabre's marketplace to enhance SalamAir's global visibility, expand its market reach, and drive revenue growth.

Through this agreement, SalamAir's flights and services will be made available to travel agencies worldwide via Sabre's extensive global distribution network. This strategic move enables SalamAir to connect with new customer segments, increase bookings, and further solidify its position in the regional aviation market. For Sabre, the partnership underscores its commitment to empowering airlines in the Middle East and beyond with cutting-edge travel solutions.

"Our partnership with Sabre marks a significant milestone in SalamAir's growth journey," said Steven Allen, Chief Commercial Officer at SalamAir. "By utilizing Sabre's robust global distribution platform, we aim to achieve greater global visibility, reach new markets, and offer our affordable travel options to a wider audience."

Sabre's strong presence in the Middle East, combined with its global distribution capabilities, positions it as a trusted partner for airlines looking to expand their operations.

Recently, SalamAir renewed its long-term agreement with Sabre for the Radixx Reservation System, further reinforcing Sabre's credibility and reliability as a technology partner. SalamAir has been a Radixx customer since 2017, using the reservation system to streamline passenger booking and operational efficiency.

SABR shares inched up half a cent to $2.52.