Snap Forms New Subsidiary Specs Inc. to Lead Consumer Smart Glasses Push
Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch the first consumer-focused smart glasses dubbed Specs.
