Sony CFO Calls Xperia Brand 'Very Important' Part of Business Amidst Ongoing Challenges
Sony Group CFO Sue Lin called the Xperia brand a "very important business" during Thursday’s financial results briefing, affirming plans to continue its smartphone focus alongside other communication technologies. Her remarks came after a major Xperia 1 VII glitch, causing shutdowns, random reboots, or power failures, which prompted a sales halt and free replacement program. Despite market stagnation, especially in Japan, and no other handset launches this year sparking exit speculation, her statement suggests Sony will keep producing smartphones, with more Xperia models expected.
