Spotify Ad Exchange and Generative AI Ads Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform.
