Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games

Apr 29, 2026 - 09:00
Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games
Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if we’re of service to our customers, then the upside will take care of itself,” he said.