Verizon Gains on Product News
Verizon (NASDAQ:VZ) watched its shares gather strength Thursday, having announced the next evolution of its multi-year consumer business transformation, with a strong value commitment designed to strengthen long-term customer relationships across its mobile and home portfolio. This strategic advancement builds on the company’s successful execution of myPlan and myHome, positioning Verizon to further extend its industry leadership.
“Today marks the next strategic step of the consumer business transformation journey that began two years ago,” said Verizon CEO Hans Vestberg.
“We are redefining our relationship with consumers by building on our industry-leading network and innovative offerings. By giving unprecedented value and predictability across both mobile and home, we are establishing the new industry standard for a long-term customer relationship, supporting our path to improved retention, sustainable revenue growth, and long-term shareholder value.”
Verizon claims to be the first and only carrier in the industry offering new and existing customers a three-year price lock guarantee on all myPlan and myHome network plans.
Now, new and existing customers are guaranteed the same great deals on any myPlan with trade-in. Today that means a free phone when they trade in any phone, any condition from Apple, Google or Samsung.
Finally, “Verizon is the first and only in the industry to guarantee free satellite text messaging on qualifying devices on any myPlan. We don’t believe that people should have to pay for this. It’s value and peace of mind, on us.”
VZ shares moved higher $1.07, or 2.4%, to $45.78.
