WhatsApp Prepares to Expand Ads on Status and Channels to More Users
WhatsApp started rolling out ads in WhatsApp Status and Channels. Several users have spotted the ads on WhatsApp, but these ads do not appear in private chats. The company is displaying a pop-up message on the platform informing users that they will begin seeing ads on the app. Personal messages, calls, and statuses are claimed to remain end-to-end encrypted. WhatsApp states that the ads are shown to a user based on the location of the user, language, Channels they follow, and content they engage with.
