Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced

Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in plan which makes subscribing to Amazon Prime and its suite of media-consumption apps considerably more expensive than before.