Apple Updates MacBook Shopping Flow With Ability to Configure Chip, Display Size, and More

Feb 2, 2026 - 08:00
Apple Updates MacBook Shopping Flow With Ability to Configure Chip, Display Size, and More
Apple has silently updated its online store to simplify the process of buying a Mac. The change is aimed at reducing complexity during checkout by eliminating the complexity of Mac configurations that users face during the buying process. The updated Apple Store website now guides them through their Mac or MacBook purchases in a step-by-step manner, similar to how iPhone and iPad models are currently sold on the online store.