Google's February 2026 Discover Core Update to Focus on Local Content, Reduce Clickbait
Google announced the February 2026 Discover core update on Thursday, a broad change to systems that surface content in Discover. It emphasises locally relevant articles from websites in users' countries, boosts original, expert-driven and timely pieces, and dials back sensational or clickbait-style content. The update started for English users in the US and will expand globally over the months.
