Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies

May 16, 2025 - 13:00
Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clients reach their desired targets.