Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Threads feed in multiple aspect ratios.
