AI Can Assist Game Development But Won't Create Hits, Says Take Two CEO Amid DLSS 5 Backlash
Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the rise of artificial intelligence (AI) in the gaming industry. In a recent interview, the executive stated that while AI can assist developers in creating content, it is not expected to contribute to the development of blockbuster gaming titles. Zelnick’s comments come at a time when AI adoption in gaming continues to spark debate, especially after criticism around technologies like the recently previewed Nvidia DLSS 5.
